Creative Upgrade

Selected work, 2025 to 2026

Made with AI. Finished by hand.

Hero films, key visuals and social content for hospitality, retail, food and B2B brands. Hover to play, click to watch.

Shangri-La | Featured

Taste of Shangri-La

Six dish films for the annual food festival, "Every Bite Has A Story", built to cascade across digital, social and in-hotel.

What we make

Everything a campaign needs, in every format.

Hero films and AI videoFrom concept and storyboards to the final cut, including hyper-real video that holds up on the big screen.

Key visualsCampaign key visuals and out-of-home, with more routes than a shoot could give you for the same spend.

Social and short formPlatform-ready cuts for every channel, in every ratio.

Food and menu visualsMenu boards, menu videos and dish films that make people hungry.

LocalisationOne campaign adapted for every market and language, with copywriters in English, Arabic and Chinese.

Brand systemsIdentities, product visuals and the toolkits your teams use after we hand over.

AI and tech engagement

AI-led, AI-first campaigns to engage your audiences.

We build the tech layer on top of the campaign, so every fan gets a piece made just for them.

01Star in the filmFans upload a selfie and get their own video, side by side with your mascot or ambassador.

02Create your own characterPeople design a character in your brand's style, then share it, print it or collect it.

03Personalised invitationsInvites, greetings and offers made for each guest, by name, at the scale of a whole guest list.

04AR and try-onsPoint a phone at a pack, a menu or a poster and the campaign comes to life.

05Games and challengesAI-powered games with rewards people want, built to be played again and shared.

06Live activationsPhoto booths, screens and moments at events and in store that send every guest home with something personal.

Built once, rolled out everywhereOne build adapted to every market, language and channel.

Tested before launchIdeas rated by real people in your audience before anything gets built.

Made to be lovedWe back the ideas that could turn people into fans.

Have a brief and want some creative thinking and pricing?Send it over and we'll come back with ideas and a price.

Reach out

Why an AI-native house

More variety, more speed, more control.

8key visuals instead of one for a global campaign, so every market picked its own

3.5weeks from concept to a finished hero film for SportsWorld

40+AI tools for visuals and video, chosen per brief

3continents: a team from Asia to Europe to the Americas

How we work

From brief to every market.

01BriefWe start from your brand, your audience and where the work will run.

02ExploreMany creative routes early, so you choose from real options instead of sketches.

03CraftCreative leads and finishers check every frame, well beyond counting fingers.

04Roll outEvery format, ratio and language, ready for each market and channel.

Clients

Brands we make work for.

Industries we know

Retail and property: Swire Properties, Citygate Outlets, Pacific Place
Food and QSR: Burger King, Popeyes, Firehouse Subs
Hospitality and travel: Shangri-La
Sport and fitness: Sports World
Pets: Whiskers N Paws
Chemicals, oil and gas: SABIC
Logistics and shipping: FedEx
Fashion, FMCG and CPG: Campaign and product content
Agriculture: Brand and campaign content
SMEs and NGOs: Brand launches and campaigns

Part of the Upgrade family

Creative work, backed by an AI firm.

Creative Upgrade is the creative house of Final Upgrade AI, the AI education and transformation firm that trains marketing teams at some of the world's biggest brands.

Final Upgrade AITraining, workflow redesign and builds inside your own tools.Visit finalupgrade.ai Dominique Rose Van-WintherFounder and Chief AI Evangelist. Keynotes on AI and creativity.Visit her speaker site